The Art Colony in Elda

Saturday, June 24, 2017

On June 24, the company Elda organized the first Art Colony under the name "Greetings from Prvca". The theme that has attracted and connected painters from Zagreb, Ozalj, Davor, Slavonski Brod, Osijek and Rijeka was a combination of economy and art through the use of electronic cigarettes and tobacco.

Everyone who has ever visited Elda's business premises knows that this successful company exquisitely appreciates art, as evidenced by the artwork on the walls and the annual calendar that has traditionally been decorated with paintings of electronic cigarettes and e-liquids.

It is important to emphasize that natural materials for painting were used through the theme of collaborative work. Artworks or compositions will be exhibited in the Elda business area and will permanently communicate sustainable development both in industry and art, and creativity as a possible interaction with industry, and in particular the use of natural raw materials for product manufacturing.

"I have to say that we had to do some other marketing activities after the most recent changes in European legislation, and this art colony is an acceptable marketing activity. I wish that this first art colony will become traditional and to bear the name of Greetings from Prvca. We will decide whether the art colony will be once or twice a year. In any case, we will increase the number of painters who will participate in the colony because it is very interesting for them, but also for us" said Dario Marenić, CEO of Elda.